AWAY THAT DAY

 Away That Day was established in 2019 with a purpose to create timeless, aspirational and eco-friendly summer wear for women around the globe. We're on a mission to prove that sustainability doesn't need to compromise 'sexy', and to lead by example for the fashion space of today.  Finding innovative solutions for everything we do is our passion.

Our Founder & Creative Director, Ingemae, started her career as a dancer and stylist. She loved seeing women around the world light up when they wore something they felt good in.

Ingemae's passion to travel and explore the world meant that more often than not, she would reply with ''Sorry, I'm away that day...''. Those 3 little words stuck! It represented summer, freedom and where Ingemae got most of her design inspiration from for Away That Day's first ever collection.

KEY STOCKISTS: SELFRIDGES, BEACH CAFE